Blog Articles
Our Judge Heroes
06 December 2022 by Neil Addley
Our Judge Heroes are designed to be a bit of fun celebrating the core products we offer to our clients in the automotive sector (car dealers and OEMs), hospitality (hotels, restaurants, spas and golf ...
Celebrating Success in the Motor Trade
28 November 2022 by Neil Addley
It’s easy to talk the job down. After all, we have 24-hour news channels to fill, supply challenges, potential stagflation and, more than anything, its November. Wet, cold and dark. So, it was a rea...
How to keep customers happy when there are delays
18 August 2022 by House Writer
With the semi-conductor shortage still looming over the market, there might be cause for panic over customers searching elsewhere for larger stock availability due to long waiting times. However, this...
Mid-summer blues
16 August 2022 by House Writer
Let’s face it, order take isn’t as strong as it was. Yet, it is easy to mistake the seasonal change in the drop of consumer traffic for a more structural change in demand.
Consolidation of Brands
02 August 2022 by House Writer
The automotive industry has experienced mergers, acquisitions, and divestments throughout its history. Remember the Premier Automotive Group and Daimler Chrysler? However, recently, there has been ...
Don't let your sales bucket become leaky
28 July 2022 by House Writer
The number one priority for any business attempting to attract and retain customers is to establish a well-oiled sales pipeline with sufficient leads to allow the sales team to generate interest and l...
Pay as you go?
26 July 2022 by House Writer
Do you have a gym membership? Do you pay for a TV subscription or mobile phone? Subscriptions are part of the new normal and allow individuals to pay for additional luxuries without having to commit l...
The Evolution of the Online Marketplace - A New Player
21 July 2022 by House Writer
Dealers digital marketing strategies reflect the online journey taken by car buyers. These are dominated by well-established intermediary marketplaces, but the industry is continuing to evolve. Google...
Nurture not neglect
19 July 2022 by House Writer
Nurturing your customer relationships will lead to loyalty and referrals. Have you ever been told about a friend’s amazing experience with a particular brand and decided to find out for yourself what ...
Why Nuture?
14 July 2022 by House Writer
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” Have you noticed a shift in the way brands market to their prospects? The narrow-minded focus on produ...
