How Dealers Can Improve Costs, Profits and Efficiencies Using Online Reviews

Excerpt:

There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pondering for too long over the decisions they have made.

Other items demand much more care and attention. Cars for example, for many people, will be the second costliest thing they spend their money on after a house.

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