Business Reputation: Insights to How Reviews Convert

Excerpt:

Business Reputation is built by either advocates or critics of a brand, product or service. How prospects hear about what fans or detractors say about companies is through word-of-mouth or a few simple searches online.

97% of consumers say they look at online reviews before purchasing and they read 10 pieces of content and reviews before making their decision.

These stats indicate that reviews shared and your online reputation are significant factors in the decision-making process of consumers.

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