DMCC 2024: Are You Ready?

Digital Markets, Competition and Consumers Act Compliance for Automotive Retail


For Clients

For Potential Clients

For JudgeService Clients

You’re Already Ahead

DMCC 2024: What It Means for You

As a JudgeService client, you're already taking the right steps to stay compliant with the Digital Markets, Competition and Consumers (DMCC) Act 2024.

This landmark legislation is designed to protect consumers and enforce fairness across digital platforms — including how reviews are collected, verified, and displayed.

But compliance is just the beginning. Used well, your verified reviews can become a trust signal and a commercial advantage.

What is the DMCC Act?

The DMCC Act gives the Competition and Markets Authority (CMA) the power to directly penalise businesses for misleading or anti-competitive practices — no court approval required.

 

Key areas relevant to automotive retail include:

  • Fake or misleading reviews
  • Cherry-picking feedback
  • Lack of clarity on pricing or subscriptions
  • Undisclosed paid rankings or placements

Official Government Overview

Legal Analysis – Stephenson Harwood

Lexology Commentary

How JudgeService Keeps You Covered

We built JudgeService to be fully transparent from the ground up:

  • Every review is from a genuine customer (linked to a sale or service)
  • Collected via secure post-sale SMS/email (no cherry-picking)
  • Published in full, unedited
  • Transparent scoring and audit trails
  • Widgets and integrations that carry your credibility across platforms

Your current setup is already aligned with DMCC standards — but a few quick checks can help you go further.

Quick Checks to Stay Sharp

Review Displays

  • Are all reviews shown — not just the glowing ones?
  • Are you using our widgets and carousel on your dealer site?
  • Are your reviews being fed to Auto Trader and Motors.co.uk?

Internal Awareness

  • Has your team been briefed on the DMCC?
  • Do they understand the risks of suppressing or filtering feedback?

Website Messaging

  • Are you explaining how scores are calculated?
  • Are review sources and timeframes clear?

Use Compliance as a Competitive Edge

Most dealers are still catching up — you're already ahead. Now's the time to show it off.

Talk to your JudgeService Account Manager about:

  • “DMCC Verified” badges
  • Enhanced carousel or widget display
  • Updated messaging to signal your integrity

Ask Us for Support

Want help auditing your current review displays or messaging? Just ask — it’s all part of the service.

Email: support@judgeservice.com
Call: 01423 225 166

For Potential Clients

DMCC 2024: Is Your Dealership Ready?

The Digital Markets, Competition and Consumers (DMCC) Act 2024 is now law — and it’s reshaping the rules around online reviews, pricing transparency, and digital fairness.

If you’re relying on customer feedback to build trust and generate leads, this legislation affects you. And if you’re not using verified reviews, you could be exposed.

What the DMCC Act Means for Dealers

The DMCC gives the Competition and Markets Authority (CMA) the power to directly fine businesses — no court proceedings needed.

You're at risk if:

  • You manually select which reviews to show
  • You only ask happy customers to leave feedback
  • Your scoring system isn’t clearly explained
  • You can’t prove your reviews are from real customers

Read the official UK Government summary

See legal commentary from Stephenson Harwood

What’s at Stake?

  • Fines up to £300,000 or 10% of annual turnover
  • Investigations by the CMA
  • Reputational damage and lost trust with buyers

And enforcement begins Summer 2025.

JudgeService: Compliant by Design

JudgeService is built to protect your business — and grow it. Here’s how we help you comply with the DMCC Act:

  • Verified reviews from real customers (linked to sales & service)
  • No cherry-picking — all reviews published fairly and in full
  • Transparent scoring and built-in audit trails
  • Automatic feeds to your website, Auto Trader, and more
  • Widgets, carousels and badges that showcase your integrity

Not Sure Where You Stand?

We’ll conduct a free, no-obligation audit of your current review setup. We’ll show you:

  • Where you’re compliant
  • Where you’re at risk
  • How to fix it fast

Better we flag an issue now — than the CMA later.

Take Action

Email: support@judgeservice.com
Call: 01423 225 166

Get a Free Compliance Audit

Key Dates

DMCC Passed: May 2024

Enforcement Begins: Summer 2025

Stay Compliant
Stay Trusted
Stay Ahead

Call us: 01423 225 166
| Email: support@judgeservice.com