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As well as a review and insight company, JudgeService is also a market research company. We use our data to spot trends and patterns in customer behaviour to be able to tell you exactly how to improve your customer satisfaction scores.
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You can also find downloadable infographics, useful videos, case studies and other helpful resources from your favourite reviews and insight experts.
Pay as you go?
26 July 2022 by House Writer
Do you have a gym membership? Do you pay for a TV subscription or mobile phone? Subscriptions are part of the new normal and allow individuals to pay for additional luxuries without having to commit l...
The Evolution of the Online Marketplace - A New Player
21 July 2022 by House Writer
Dealers digital marketing strategies reflect the online journey taken by car buyers. These are dominated by well-established intermediary marketplaces, but the industry is continuing to evolve. Google...
Nurture not neglect
19 July 2022 by House Writer
Nurturing your customer relationships will lead to loyalty and referrals. Have you ever been told about a friend’s amazing experience with a particular brand and decided to find out for yourself what ...
Why Nuture?
14 July 2022 by House Writer
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” Have you noticed a shift in the way brands market to their prospects? The narrow-minded focus on produ...
Fill Your Workshop - winning back the older vehicle
12 July 2022 by House Writer
There are two powerful forces currently affecting the car market. The pandemic, and the war in Ukraine, have led to new car sales dropping significantly, because supply chain issues have reduced the s...
Moments of Truth
07 July 2022 by House Writer
Let’s discuss the process of selling a car. The multiple moments a customer comes into contact with your brand are called a customer touchpoints. Each of instances should be treated as a moment of tru...
The science of smiling
05 July 2022 by House Writer
A smile. It’s the most readily available and important tool for greeting a customer. But what’s the science behind smiling and why is it so effective?
The Stockdale Paradox – A timely lesson for our Industry
28 June 2022 by House Writer
The Stockdale Paradox was a term first coined by author Jim Collins in his book Good to Great. Let us shed some light on how the term could provide a timely lesson for our industry
The benefits of a customer satisfaction solution
27 June 2022 by House Writer
Customers have visited your dealership, and they’ve likely got an opinion about their experience. Finding out what they have to say is the key to improving your business and without this feedback, you...
Do pushy salespeople make more sales?
23 June 2022 by House Writer
The outdated stereotype of a car salesman, that pushes the “hard sell” to urge customers to buy, no matter the level of persuasion needed is a tale of the past. Times have changed for the automotive i...