Demand for New EVs and PHEVs Present Franchised Dealers With Welcome Opportunity to Increase Tyre Sales
15 November 2022 by Curtis Hutchinson
Demand for new EVs and PHEVs present franchised dealers with welcome opportunity to increase tyre sales.
15 November 2022 - Franchised dealers have an opportunity to significantly boost tyre sales as a result of the growing number of new electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) now on sale.
For most car owners the preferred outlets for new tyres are the big name fast fit operators (40%) and local independents (30%).
Although 16% of owners return to the franchised dealer that supplied them with their cars, only 6% of them have tyre plans in place, according to research by JudgeService.
However, the uptake of new EVs and PHEVs make franchised dealers better placed to promote themselves as the first port of call for replacement tyres.
“EVs can burn through tyres up to 30% quicker than combustion engine cars because of their instant torque and the weight of the batteries,” said Neil Addley, Managing Director of JudgeService.
“Franchised dealers have often struggled to sell tyres, even on vehicles in for servicing and MOT work. While many owners either don’t know dealers can supply tyres or assume a fast fit or independent will be cheaper.
“For these reasons, capturing this work will not be easy but it does present a welcome opportunity for those dealers keen to seize it.
“To achieve this, we believe tyre plans should be promoted as part of every EV and PHEV purchase, with sales staff making customers aware these cars are heavier than regular combustion engine vehicles and require specially designed tyres which can be more expensive.
“Affordable tyre plans can help owners budget with certainty and spread their costs, while enabling franchised dealers to retain workshop business they would typically lose. For dealers the opportunity to secure incremental tyre business must become a priority, as this represents the first point of defection from franchised workshops,” said Addley.
The findings are from JudgeService’s newly published State of the Nation Autumn 2022 Report which analyses the views of over 3,000 car buyers who purchased within the last three years.
Further details and comments available from Neil Addley on 07795 665927 or neil@judgeservice.com.
About JudgeService
Launched in 2011 by Neil Addley, JudgeService is the UK's only customer review platform developed exclusively for the car retailing sector. By ensuring all reviews are verified and genuine, JudgeService builds a solid foundation of trust and respect between customers and sellers enabling car retailers to actively manage their online reputations.
JudgeService shares granular insight reports with dealers to help them identify opportunities to improve customer satisfaction levels, with many achieving 100% recommendation scores.
Based in Harrogate, North Yorkshire, JudgeService has published over 1 million customer reviews and is used by over 1000 franchised, independent, and car supermarket sites across the UK.
Issued by Curtis Hutchinson Communications
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