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The science of smiling
05 July 2022 by House Writer
A smile. It’s the most readily available and important tool for greeting a customer. But what’s the science behind smiling and why is it so effective?
The Stockdale Paradox – A timely lesson for our Industry
28 June 2022 by House Writer
The Stockdale Paradox was a term first coined by author Jim Collins in his book Good to Great. Let us shed some light on how the term could provide a timely lesson for our industry
The benefits of a customer satisfaction solution
27 June 2022 by House Writer
Customers have visited your dealership, and they’ve likely got an opinion about their experience. Finding out what they have to say is the key to improving your business and without this feedback, you...
Do pushy salespeople make more sales?
23 June 2022 by House Writer
The outdated stereotype of a car salesman, that pushes the “hard sell” to urge customers to buy, no matter the level of persuasion needed is a tale of the past. Times have changed for the automotive i...
Change comes from within
21 June 2022 by House Writer
Martin Luther King once said that “If a man is called a streetsweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep s...
Is customer loyalty the true test of a dealership's service?
16 June 2022 by House Writer
Is customer loyalty the true test of your dealership's service? The secret to a dealership’s success is to create raving fans. The benefits of retaining loyal customers extends beyond the automotive s...
Used car advertising
14 June 2022 by House Writer
Discover the best way to advertise your dealership based on extensive research on consumer purchasing habits over the decade.
A Life of Service
09 June 2022 by House Writer
Following the big Jubilee celebrations, we thought we should pause for reflection and look back on Her Majesty The Queen's reign.
The power of reviews in today's climate
02 June 2022 by House Writer
Everyone’s talking online and everyone’s got an opinion. Like it or not, your potential customers are turning to online review sites to make a decision about your business.
Marketing Personalisation
31 May 2022 by House Writer
In an increasingly digital world, the majority of marketing is now conducted online. It is how you reach out to your clients that differentiates your business from your competitors.
