How to Improve Your Promoter Score

Excerpt

Promoter score is an industry-wide, gold standard metric for measuring customer experience and satisfaction. It helps you understand what customers really think of your brand and allows you to measure yourself against your competitors. Improving your promoter score is fundamental to raising your customer satisfaction benchmark, and a successful business will keep track of their promoter score regularly.

Our in-depth, how to guide allows you to follow the step-by-step process of both managing and improving your promoter score, to build your loyal customer base.

Executive Summary

Improving your promoter score involves many aspects. From the way you design and distribute surveys to how you organise and engage with data. Understanding why it matters and how it works is the first step to improving your customer satisfaction score. Addressing how personalised your customer interactions are and what questions you are asking your customers will influence how your brand ranks. Our guide dives into the dos and don’ts for customer surveys. Such as more user-friendly survey techniques and refining your questions to make the most out of your customer feedback. What’s more, we teach you how to use your data to identify key themes in customer responses to convert your passives to promotors.

Every business can benefit from addressing their promoter score. What are you waiting for? Read our guide to customer satisfaction today.

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