How to Manage Your Online Reputation

Excerpt

We’ve said it before, and we’ll say it a thousand times. Your online reputation is your shop window to the world. How customers view your business, will influence their decision on whether to purchase from you or not. Our in-depth how to guide, is designed to help you discover how to beat the online traffic of your competitors by manging your online reputation correctly. We uncover the fundamental steps to taking control of your online influence. From auditing reviews, appointing responsibility, team management, training, dealing with the issue and seeking new prospects.

Executive Summary

In this increasingly digital-first world, your online reputation is your first impression. First impressions count. What’s more, they’re tough to change. Your online presence has a major impact on your customer service, content, visibility, brand awareness etc. The list goes on. Managing it can improve brand trust, increase profits, optimise your search engine visibility, attract colleagues, and promote businesses as industry leaders. Of course, there are other ways to take control of your brand publicity. What’s the difference between public relations and improving your brand reputation? Improving your digital recognition works internally to amend any negative press about your business. ORM creates an identity for your business. It should be placed front and centre of your brand awareness strategy. Managing your online reputation starts with customer reviews. Reviews are now more visible than ever, with the rapid growth of mobile apps and easily accessible ratings in online search results. Therefore, auditing and managing these customer reviews is the secret to driving traffic to your business. Organizations who fail to prioritise feedback at both strategic and operational levels will see their success rate drop.

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