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How to keep customers happy when there are delays
18 August 2022 by House Writer
With the semi-conductor shortage still looming over the market, there might be cause for panic over customers searching elsewhere for larger stock availability due to long waiting times. However, this...
Mid-summer blues
16 August 2022 by House Writer
Let’s face it, order take isn’t as strong as it was. Yet, it is easy to mistake the seasonal change in the drop of consumer traffic for a more structural change in demand.
Consolidation of Brands
02 August 2022 by House Writer
The automotive industry has experienced mergers, acquisitions, and divestments throughout its history. Remember the Premier Automotive Group and Daimler Chrysler? However, recently, there has been ...
Don't let your sales bucket become leaky
28 July 2022 by House Writer
The number one priority for any business attempting to attract and retain customers is to establish a well-oiled sales pipeline with sufficient leads to allow the sales team to generate interest and l...
Pay as you go?
26 July 2022 by House Writer
Do you have a gym membership? Do you pay for a TV subscription or mobile phone? Subscriptions are part of the new normal and allow individuals to pay for additional luxuries without having to commit l...
The Evolution of the Online Marketplace - A New Player
21 July 2022 by House Writer
Dealers digital marketing strategies reflect the online journey taken by car buyers. These are dominated by well-established intermediary marketplaces, but the industry is continuing to evolve. Google...
Nurture not neglect
19 July 2022 by House Writer
Nurturing your customer relationships will lead to loyalty and referrals. Have you ever been told about a friend’s amazing experience with a particular brand and decided to find out for yourself what ...
Why Nuture?
14 July 2022 by House Writer
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” Have you noticed a shift in the way brands market to their prospects? The narrow-minded focus on produ...
Fill Your Workshop - winning back the older vehicle
12 July 2022 by House Writer
There are two powerful forces currently affecting the car market. The pandemic, and the war in Ukraine, have led to new car sales dropping significantly, because supply chain issues have reduced the s...
Moments of Truth
07 July 2022 by House Writer
Let’s discuss the process of selling a car. The multiple moments a customer comes into contact with your brand are called a customer touchpoints. Each of instances should be treated as a moment of tru...
