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The General Data Protection Regulation
12 April 2021 by Neil Addley
The General Data Protection Regulation (GDPR) changes will come into effect on 25th May 2018. The new laws will make unprecedented changes to marketing consent. Although May 2018 may seem to be a g...
So, Why Didn't That Customer Buy?
12 April 2021 by Neil Addley
It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. Modern car buyers do so much of their research online that dealers are left with few...
How Dealers Can Improve Costs, Profits and Efficiencies Using Online Reviews
12 April 2021 by Neil Addley
There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pond...
What is "the Primary Mover Advantage"?
12 April 2021 by Neil Addley
Primary and secondary mover advantages in the automotive industry In the light of recent stock market valuations and reports of companies striving to go public with their valuations, most recently Del...
Top 12 Tips For Best Practise Car Dealer Reviews
12 April 2021 by Neil Addley
As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers cla...
The Power of Online Reviews: Helping House Buyers and Sellers Make the Right Choice
12 April 2021 by Neil Addley
As the younger generations look to enter the property market, online reviews will become even more important for Estate Agents. Estate Agents are true survivors. But choosing the right one - whethe...
The Power of Car Dealer Reviews: Helping Car Buyers Make the Right Choice
12 April 2021 by Neil Addley
Car dealers are a common sight in most towns and cities; there are so many to choose from. And choosing the right one can be a tricky task. Buying a car is often a major purchase, and yet only 7% ...
Property - Trust the Reviews: Honesty is the Best Policy
12 April 2021 by Neil Addley
There are some unscrupulous people, and businesses, in the world who try to ‘circumvent the rules’ and create fictitious positive reviews with the intent of impressing the masses. In reality, revie...
The Power of Online Reviews for Caravan and Motorhome Dealers
12 April 2021 by Neil Addley
There are currently 755,000 UK touring caravans and motor homes in use and this figure is set to rise to 807,000 over the next five years – and to 889,000 by 2030. This analysis by the Centre for Econ...
Why do I Need a Deadline for My Project?
08 April 2021 by Neil Addley
If you don’t qualify a deadline for your tasks, in my opinion, they will never get done, because other tasks will always find a way to prioritise themselves. There is a great quote from Star Wars w...
