News
Car buyers appreciate add-ons
25 February 2022 by Curtis Hutchinson
Contrary to popular belief, car buyers appreciate add-ons and are likely to recommend dealers offering them. Car buyers are not turned off by being offered add-ons, such as service plans, finance, GAP...
Fast stock turn continues to be driven by customer satisfaction
24 January 2022 by Curtis Hutchinson
New research shows that fast stock turn continues to be driven by customer satisfaction. JudgeService has identified a continued correlation between customer satisfaction and dealer stock turn, despit...
JudgeService finds one in three car buyers prefer visiting local dealerships to finding their next vehicle online
08 December 2021 by Curtis Hutchinson
The research surveyed 169,313 in-market buyers over a three-year period, starting in January 2019, with respondents asked what prompted them to make a visit to a dealership where they had made an enqu...
West Way expands partnership with JudgeService
15 October 2021 by Curtis Hutchinson
West Way has expanded its partnership with JudgeService to help further grow customer engagement and satisfaction levels across its retail network.
Prestige carmaker websites lead the way for dealer referrals
05 October 2021 by Curtis Hutchinson
Buyers of prestige brand cars are the most likely to find the dealer they purchase from by visiting the carmaker’s website first, according to new consumer research from JudgeService.
Dealers urged to review digital marketing reach
14 September 2021 by Curtis Hutchinson
Dealers need to increase their digital marketing reach to attract the growing number of car buyers prepared to travel further to visit showrooms, following the lifting of lockdown restrictions.
Car Usage Rising as Lockdown Restrictions Ease
12 July 2021 by Curtis Hutchinson
JudgeService’s forthcoming State of the Nation II report, polled the views of 2,150 car owners to reveal usage and buying trends as the UK comes out of Covid restrictions.
Dealers Risk Losing Out on Referrals from Online Sales
22 June 2021 by Curtis Hutchinson
JudgeService’s new research shows dealers can boost their promoter score by building long-lasting relationships with customers. 22 June 2021 - Dealers risk losing out on referrals from new customer...
Top 10 Press Release - May 21st 2021
21 May 2021 by Curtis Hutchinson
JudgeService identifies high and low points of the car buying experience, with some dealers missing easy wins. Car buyers rate the positive attitude of salespeople as the most valued part of vehicl...
