Volvo Comes Out on Top in Brand Loyalty Rankings

Volvo named top carmaker in JudgeService brand loyalty rankings

Volvo is the highest ranked carmaker for brand loyalty according to new consumer research by JudgeService.

The first JudgeService Car Brand Tracker polled the views of 1,244 owners to measure their perceptions and awareness of all car manufacturers active in the UK.

The Top 10 for brand loyalty, based on responses to how likely owners are to purchase the same make again, featured an eclectic mix of premium, mainstream and budget brands.

Volvo took the top spot followed by Land Rover, Dacia, Suzuki, Mini, Nissan, Toyota, Volkswagen, Skoda and Mazda.

The degree of satisfaction among owners was also measured by their likelihood to recommend their chosen brand to family and friends.

Suzuki, a perennial award winner for customer satisfaction, was the highest ranked make in the Top 10 for recommendations, followed by Volvo, Dacia, Nissan, Seat, Volkswagen, Mini, Toyota, Skoda and Mazda.

The research also measured the spontaneous awareness of brands with Ford dominating the listings followed by BMW, Audi, Mercedes-Benz and Toyota.

“Premium and value brands are able to elicit satisfaction and recommendations; it is the middle ground brands that look likely to suffer,” said Neil Addley, managing director of JudgeService.

“Car brands invest heavily in marketing campaigns to maintain awareness among buyers and our research reveals just how satisfied owners are after they have made a purchase,” he added.

“Brand loyalty is built on customer satisfaction with their vehicles and interactions with the franchised dealer looking after them. The best performing marques recognise just how precious a commodity loyalty is and the need to nurture it at every possible customer touchpoint through buy-in from their dealer partners.

“Our Car Brand Tracker validates Volvo and Suzuki as formidable brands who punch above their weight when it comes to delighting their customers.

“With the arrival of new entrant brands into the UK market it will be fascinating to see how the landscape changes. If a brand is not doing well in terms of awareness, loyalty or recommendation it needs to decide where it will set the battleground. If it comes down to a battle on price it is likely the new entrants will win,” he said.

Further details and comments available from Neil Addley on 07795 665927 or neil@judgeservice.com.

About the JudgeService Car Brand Tracker

Research for the inaugural JudgeService Car Brand Tracker was conducted in April 2024, polling the views of 1,244 car owners from across the UK.

About JudgeService

Launched in 2011 by Neil Addley, JudgeService is the UK’s only customer review platform developed exclusively for the car retailing sector. By ensuring all reviews are verified and genuine, JudgeService builds a solid foundation of trust and respect between customers and sellers enabling car retailers to actively manage their online reputations.

JudgeService shares granular insight reports with dealers to help them identify opportunities to improve customer satisfaction levels, with many achieving 100% recommendation scores. Based in Harrogate, North Yorkshire, JudgeService has published over 1 million customer reviews and is used by over 1,000 franchised, independent and car supermarket sites across the UK.

Issued by Curtis Hutchinson Communications