whitepapers-and-industry-reports
So, Why Didn't That Customer Buy?
Excerpt:
It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s obviously not that easy.
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