The General Data Protection Regulation
Excerpt:
The General Data Protection Regulation (GDPR) changes will come into effect on 25th May 2018. The new laws will make unprecedented changes to marketing consent.
Although May 2018 may seem to be a generous transition period, the scale of the changes imposed by the GDPR means that all companies affected by the new rules will need to take steps to move toward compliance without delay.
In fact, GDPR is now in force, and will be unaffected by the UK leaving the EU. You have until 25th May 2018 to fully implement new requirements. Preparing for compliance will take significant time and resources, and failure to comply can result in fines of up to 4% of annual turnover, or €20 million, whichever is higher.
Putting in place a GDPR implementation programme is therefore a critical priority to ensure that you can continue to use and share data in compliance with applicable laws.
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