MG Leads the Charge with Highest EV Ownership Among Car Brands

MG “punches above its weight” with highest proportion of EV owners by car brand, finds JudgeService research

MG has the highest proportion of EV owners of any car brands offering combustion engines in their model mix, according to new research by JudgeService.

Its study of over 5,700 consumers found EVs represent 41% of MG ownership, only marginally beaten by the proportion of the brand’s customers running petrol models (46%).

The Chinese-owned manufacturer significantly outperformed all other legacy brands in terms of EV penetration with Jaguar in second place at 24%, with an even split between its petrol and diesel ownership, each accounting for 33%.

Dacia was in third place (17%), followed by Kia (15%) and Renault (14%).

Outside the top five, the proportion of EV powertrain ownership dipped considerably. Early adopter Nissan, who initially led the all-electric charge with the Leaf, only mustered 10%, the same as Fiat.

EV ownership for both Hyundai and Seat was 9%, with Skoda in tenth place at 8%.

The best performing brand for PHEV ownership was Land Rover (10%), followed by MG (9.5%) and Volvo (9%).

While the leading self-charging hybrid brand was Toyota (45%) followed by Honda (36%) and Kia (17%).

Overall, Mini had the highest penetration for petrol engines at 87%, while diesel ownership was led by Land Rover at 63%.

“With carmakers focussed on hitting their ZEV Mandate obligations for new car sales, rather than pay hefty fines, our research shines a light on the reality of EV ownership among the legacy OEM brands,” said Neil Addley, managing director of JudgeService.

“The Top 10 reveals the manufacturers with the biggest proportion of EV owners at an important time for the sector as we move closer to an all-out ban on the sale of new petrol and diesel models.

“Our findings show MG has risen to the challenge. Its mission to champion affordable EV ownership is clearly resonating with buyers, enabling it to punch above its weight with four in 10 owners choosing electric powertrains, an extraordinary achievement for a challenger brand,” said Addley.

The research is part of the annual JudgeService State of the Nation report, due to be published this month.

Source: JudgeService

Further details and comments available from Neil Addley on 07795 665927 or neil@judgeservice.com.

About JudgeService

Launched in 2011 by Neil Addley, JudgeService is the UK’s only customer review platform developed exclusively for the car retailing sector. By ensuring all reviews are verified and genuine, JudgeService builds a solid foundation of trust and respect between customers and sellers enabling car retailers to actively manage their online reputations.

JudgeService shares granular insight reports with dealers to help them identify opportunities to improve customer satisfaction levels, with many achieving 100% recommendation scores.

Based in Harrogate, North Yorkshire, JudgeService has published over 1 million customer reviews and is used by over 1,000 franchised, independent and car supermarket sites across the UK.

Issued by Curtis Hutchinson Communications