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Lost Sales Aren’t Lost Forever
Every dealer knows the frustration of a “lost sale”. An enquiry is made, conversations happen… and then the customer disappears.
But 68% of those sales aren’t really lost.
What ProAct data really tells us
ProAct surveys consistently generate a huge amount of intelligence about why customers don’t buy and, most profitably, what happens next.
Looking at recent ProAct data, the picture is far more encouraging than many dealers expect:
- 28% of customers who didn’t buy are still actively in the market
- A further 40% are looking to change within the next 6 months
This 40% are simply waiting for the right time to buy the right vehicle. In other words, far from being ‘tyre-kickers’ the majority of “lost” sales are actually future opportunities — provided you stay relevant.
The real issue: timing and visibility
Traditionally, once a deal doesn’t happen, follow‑up tails off. Sales teams move on to the next walk in or email enquiry and stock changes quietly in the background.
Meanwhile, customers continue searching elsewhere — often buying from the dealer who happens to have the right car at the right moment.
The missing link has always been automated, intelligent follow‑up.
Introducing ProAct Carfinder
That’s where ProAct Carfinder comes in. Carfinder takes your live stock feed and connects it directly to ProAct insight. When a customer has told us:
- They’re still in the market
- When they expect to buy
- And what type of vehicle they want
Carfinder does the rest.
How ProAct Carfinder works
Once activated, ProAct Carfinder:
- Monitors your live vehicle stock
- Matches vehicles to customer preferences
- Automatically emails customers when suitable vehicles arrive
- Alerts your team at the same time, creating a warm, informed lead
This leads to timely, relevant contacts, exactly when the customer is ready.
Why this matters for dealer performance
The ProAct data is clear:
Customers who don’t buy today are often planning to buy tomorrow.
With ProAct Carfinder, dealers can increase the number of lost sales into pipeline opportunities, re‑engage customers without increasing sales workload, reduce dependency on third‑party lead sources and maximise return from existing enquiry volumes.
In short, it helps you sell more cars without generating more leads.
Coming early summer 2026
ProAct Carfinder will be available in early summer 2026, giving JudgeService clients the ability to convert insight into measurable sales outcomes - automatically.
Lost sales aren’t a failure. They’re just sales waiting for the right moment.
