15 May 2025 by Curtis Hutchinson

JudgeService appoints Rupert Pontin as business development director

JudgeService has appointed Rupert Pontin to the role of business development director, with immediate effect.

With over 30 years’ experience in the UK automotive sector, Pontin brings extensive expertise to the position having held management positions at AutoGrab, Cazoo, Cazana, Eurotax Glass’s, Car Shop and British Car Auctions. He is also deputy chair of the Vehicle Remarketing Association.

“We’re delighted to welcome Rupert Pontin to the JudgeService team. His high profile and track record at a senior level across the car retailing sector will help us achieve our ambitious growth plans,” said Neil Addley, managing director of JudgeService.

“Having known Rupert for many years, he is ideally placed to open new conversations with car retailers and OEMs and help to significantly grow our client base,” he said.

JudgeService, the UK’s only customer review platform developed exclusively for the car retailing sector, has published over 1 million customer reviews and is used by nearly 2,000 franchised, independent and car supermarket sites.

Commenting on his appointment, Rupert Pontin said: “With online reputation and customer reviews an increasingly important and strategic part of profitable car retailing, I’m delighted to join JudgeService and look forward to working with the team at this exciting time for the business.”

Further details and comments available from Neil Addley on 07795 665927 or neil@judgeservice.com.


About JudgeService

Launched in 2011 by Neil Addley, JudgeService is the UK’s only customer review platform developed exclusively for the car retailing sector. By ensuring all reviews are verified and genuine, JudgeService builds a solid foundation of trust and respect between customers and sellers enabling car retailers to actively manage their online reputations.

JudgeService shares granular insight reports with dealers to help them identify opportunities to improve customer satisfaction levels, with many achieving 100% recommendation scores.

Based in Harrogate, North Yorkshire, JudgeService has published over 1 million customer reviews and is used by over 1,000 franchised, independent and car supermarket sites across the UK.

Issued by Curtis Hutchinson Communications

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