Fill Your Boots!
We’re always looking for ways to help our clients sell more cars and, at this time of year, there is one trick we mustn’t forget…
Attitude. It is a common misconception that your used car sales fall in the summer because “People are on holiday”, “They’d rather be in the garden centre or having a barbecue.”
Poppycock! Well, it's time to debunk that myth because the statistics show a different story.
Over the past 5 years (excluding 2020 for obvious reasons), our clients make 107% of their average monthly sales in July and a stonking 112% in August.
During the summer, ample opportunities exist to win business and make significant sales. For premium brands LinkedIn, for instance, experiences lower activity, meaning less competition for your attention. This gives you a prime chance to stand out and capture the interest of potential customers.
Furthermore, people tend to receive fewer emails and calls during summer. With fewer distractions, they have more time, especially as regular meetings are often cancelled due to individuals going on holiday. Most parents will have some time on their hands as junior football and dance lessons are put on hold during the school holidays. This presents an ideal moment to follow up with existing customers and make a lasting impression on walk-ins and inbound prospects.
Better still, top up any gaps in your sales team by introducing a proven lost sales programme.
It's crucial to seize this opportunity and double down on your efforts during the summer. Doing so sets you up for success in the summer and the year’s final quarter. While some individuals may adopt a passive approach and wait for September, the truth is, that they are missing out. By acting now, you can lay the foundation for a remarkable run through to November and get set for 2024.
So, let's challenge the status quo and make this summer a season of achievement. Don't wait for opportunities to come to you—go out there and create them. With the right mindset and proactive approach, you can make it happen and achieve record-breaking results.
Did you enjoy this blog post? Subscribe to our email list to be notified of when we upload new content! We won't send you any other communications other than blog post updates!
