Reviews, reviews, reviews! Why are reviews so important, and what can we learn from them?
The pandemic accelerated the use of the digital platforms to buy, sell, provide feedback and communicate with customers. The prediction that the future of the automotive industry is moving towards a digital approach is proving increasingly true. One of the main ways a business can engage with its customers is through online reviews.
Reviews are the easiest way to discover what a customer really thinks of your dealership and to build an online presence. “A huge 84% of customers that came from over 40 miles away said that they used the internet to research where to purchase their car.”
Our vision at JudgeService is to use online reviews to help every individual get the most from their business. One of main ways reviews are displayed is through Google. Google reviews are crucial to helping your search engine optimisation and visibility and achieving more clicks. In fact, “70% of online searches go through Google” (Podium, 2022). Positive online reviews provide endless benefits for your business: Flattering press coverage builds reputation and recognition, and potential new customers can witness the success of your business. Studies have shown “72% of consumers say positive reviews make them trust a local business more than they may have otherwise” (Podium, 2022). The impact of negative reviews should not be underestimated. Customers want to feel as though they can trust your business and being open about your customers’ negative experiences displays honesty. Negative reviews also provide a crucial opportunity to demonstrate a focus on customer satisfaction by addressing negative events or concerns in a constructive manner. This engagement with real customers can create a strong b2c relationship. At JudgeService we are constantly looking towards the future and determining how to help our clients grow and prosper. If we can spread the word about the importance of online reviews as the future of the automotive industry becomes increasingly digital, we will remain ahead of the curve. Like the sound of this? Get in touch now. Boost your success by boosting your reviews! Please contact JudgeService for more information.
Bibliography Podium. (2022). 5 Major Benefits of Google Reviews for Your business. Advantages of Google Reviews
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