Combating fake reviews
If you haven’t seen the news, the government are looking into introducing legislation to crack down on companies who trick customers into spending more online by the way of fake online reviews.
The government are proposing that regulators would be put in place to fight the manipulation of fake reviews when people are shopping online.
As an independent review provider, JudgeService only publish verified reviews and take due diligence to ensure all reviews published are accurate.
The article posted by the BBC says that:
“For the used car and home improvement sectors where consumers often make big one-off purchases, the government will make it mandatory for businesses to take part in arbitration or mediation where disputes arise over a transaction”.
With over 10 years of experience in customer satisfaction, we cannot stress how important it is for businesses to have independent review providers.
It not only helps customers to make informed and confident purchase decisions, but it also helps businesses to improve their reputation and their customer experience management.
Positive and negative reviews that are honest and accurate aid businesses by letting them know where they are succeeding, and which areas require improvement.
By focusing time and money on key pain points within the business, customers will benefit from the growth and advancements made by the company.
The article points out that “tougher penalties” will be put in place for those who flout the law, and the Competition and Markets Authority (CMA) will be given “enhanced powers” to reduce customer exploitation and bad practice.
JudgeService welcomes this news as we know how important it is that customer’s expectations are met and how valuable customer feedback is for businesses to improve their customer satisfaction and quality of service.
If you’re interested in how your business can benefit from an independent review provider, contact JudgeService today for a free demo.
We ensure each review published is from a verified customer. In addition, our service comes with unparalleled insights based on YOUR customer feedback.
Our solutions have proven to increase customer satisfactions scores by at least 20%!
Call us on 01423 649040 or email contactus@judgeservice.com for more information.
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