18 April 2023 by Neil Addley

38% of your lost customers are still in the market to buy

When it comes to third party follow-ups, quite often businesses we talk to say… “we do that ourselves”. But do they? Really??

Third party follow-up is essential in sales to make sure every lead is properly followed up, requalified and nurtured. Getting an experienced third-party partner to do the follow up improves efficiency, consistency, is more scalable and offers more expertise, particularly in reporting.


Efficiency.

Your sales team should have a lot on their plate, and following up with every lead can be time-consuming. By outsourcing follow-up tasks to a third party, your team can focus on other critical aspects of their job, such as prospecting, dealing with customers in the showroom or forecourt, demos and closing deals.

Consistency.

Follow-up services ensure that every lead receives the same level of attention and communication, regardless of the sales advisor’s workload. Third-party partners don’t have to deliver cars, make customers a coffee or do pitch duty. This independent consistency can help build trust with potential customers. This means they are perhaps more likely to tell the truth to a researcher than to the person trying to sell them a vehicle.

Scalability.

As your business grows it can become challenging to keep on top of follow-up tasks. With the JudgeService ProAct lost sales programme, you don’t have to worry about recruiting more people, training them, sorting out headsets and so on. This helps ensure that every lead is followed up with in a timely and effective manner.

Expertise.

It is what we do. Our experience and expertise will improve the effectiveness of your third-party follow-up. This will lead to higher response rates, more meaningful conversations with non-buyers, and ultimately, higher conversion rates. Which means you WILL sell more cars, it’s that simple.

Overall, outsourcing follow-up tasks to a third-party provider like JudgeService can help your team perform more effectively and increase your stock turn.

Will it provide a ROI for my dealership(s)?

We’ve done the maths. Let’s say you have:

  • 12 sites
  • A total of 960 logged lost leads across all sites, per month
  • A chassis profit of £800, on average
  • An F&I income of £400, on average
  • With a closing rate of 30%

We could help you convert 40 deals, make a £48240 profit, with just a £2870 investment… It’s what we do! Look at our lost sales ROI calculator for more information 👉 https://judgeservice.com/proactcalculator


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Neil Addley

Hi, I’m Neil, the Managing Director and Founder of JudgeService. I have worked in the automotive industry for over 30 years. I have a passion for outstanding customer service and believe that reviews and insights can help businesses improve their customer’s experiences every time.

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